Top 5 Beauty Retail Apps in Estonia - Q4 2023 Performance

During the fourth quarter of 2023, the performance of the top 5 beauty retail applications on a unified platform in Estonia reflected diverse trends in weekly downloads.

CHARLOTTE TILBURY experienced fluctuating downloads, peaking at 62 in the week of November 13. Other notable weeks include October 16 and November 6, with downloads reaching 47 and 35 respectively. The app saw a dip to 8 downloads in the week of October 30 but managed to recover partially by the end of the quarter.

BEAUTY BAY showed a steady trend in downloads with significant peaks. The highest was 43 downloads in the week of November 13. Other weeks of interest include October 30 and November 6, with downloads reaching 37 and 31, respectively. The app maintained a consistent performance throughout the quarter.

Douglas Parfüméria had a modest start but saw a noticeable increase in downloads mid-quarter. Downloads peaked at 35 in the week of October 16, with subsequent weeks showing a gradual decline but maintaining steady numbers around 18 to 19 downloads.

Lush Fresh Handmade Cosmetics demonstrated minimal activity early in the quarter but saw a notable spike of 20 downloads in the week of November 20. Other weeks showed minimal downloads, indicating a relatively low but stable user engagement.

Perfumerías DRUNI had minimal downloads throughout the quarter, with a slight peak of 9 downloads in the week of November 27. The app showed limited variation, maintaining low download numbers across the weeks.

These insights are based on Sensor Tower data, where more detailed analytics and trends can be explored.